Exploring whānau knowledge and hybridity through typographical design
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Citation:Kapa, J. (2020). Exploring whānau knowledge and hybridity through typographical design. (Unpublished document submitted in partial fulfilment of the requirements for the degree of Master of Creative Practice). Unitec Institute of Technology, Auckland, New Zealand. Retrieved from https://hdl.handle.net/10652/5011
Permanent link to Research Bank record:https://hdl.handle.net/10652/5011
This exegesis documents and accounts for the development of a body text typeface designed by me, a hybrid practitioner. Using a practice-based approach with a focus on auto-ethnography, my research explores my own experiences of hybridity (coexisting cultures of Māori, Chinese, Pākeha) as well as my whānau knowledge focusing on the maternal line and my Grandmother. Our whakapapa, the lifeworld of my maternal Grandmother (whose parents were Māori and Chinese) in rural Pukekohe as well as our marae are key sources of discovery, inspiration and influence in the typographic design process. The resulting design gives ‘voice’ visually to this research, particularly the experiences of Māori Chinese wahine (both my Grandmother and I) in Aotearoa New Zealand.
Keywords:Waingaro Marae (Waikato, N.Z.), Ngā Tokotoru (Meeting house) (Waikato, N.Z.), Waikato, New Zealand, Pukekohe, New Zealand, Aotearoa, New Zealand, Māori typography, typography, identity, autoethnobiographies, cultural hybridity, Chinese, Māori, Pākehā, hybridity
ANZSRC Field of Research:120307 Visual Communication Design (incl. Graphic Design)
Degree:Master of Creative Practice
Supervisors:Tan, Leon; Bardebes, William
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