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dc.contributor.authorCant, M.C.
dc.contributor.authorNel, Pieter
dc.contributor.authorWiid, J.A.
dc.contributor.authorHebblethwaite, Denisa
dc.date.accessioned2018-03-22T02:21:44Z
dc.date.available2018-03-22T02:21:44Z
dc.date.issued2017-10
dc.identifier.issn1751-8202
dc.identifier.issn2056-6271
dc.identifier.urihttps://hdl.handle.net/10652/4166
dc.description.abstractAcademics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and use of SM in teaching by academics and whether they can utilize this platform for effective communication to engage students in learning activities. The overall objective of this research study is to identify how academics can best integrate SM into traditional teaching methods by examining both the advantages and disadvantages of this innovative medium. The research study was conducted during 2015 at a New Zealand tertiary educational institution in a business school comprising various departments. A total of 58usable responses were obtained via an E-survey using survey monkey and then analysing the responses. Suggestions are made to educators regarding a viable social digital educational environment using SM. It is concluded that academics are communicating with students in a positive way via the use of SM for educational purposes and that much scope exists to improve the use of SM for educational purposes by academics.en_NZ
dc.language.isoenen_NZ
dc.rightsThis work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)en_NZ
dc.subjectsocial mediaen_NZ
dc.subjectacademicsen_NZ
dc.subjecteducationen_NZ
dc.subjectFacebooken_NZ
dc.subjectTwitteren_NZ
dc.subjectstudentsen_NZ
dc.subjectsocial networksen_NZ
dc.titleEmpirical results of the awareness of social media and its application by academics in teaching in New Zealanden_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2017-12-07T13:30:06Z
dc.rights.holderAuthorsen_NZ
dc.identifier.doiDOI: https://doi.org/10.24052/JBRMR/V12IS01/EROTAOSMAIABAITINZen_NZ
dc.subject.marsden130103 Higher Educationen_NZ
dc.subject.marsden130304 Educational Administration, Management and Leadershipen_NZ
dc.identifier.bibliographicCitationCant, M.C., Nel, P., Wiid, J.A., & Hebblethwaite, D. (2017). Empirical Results of the Awareness of Social Media and its Application by Academics in Teaching in New Zealand. Journal of Business & Retail Management Research, 12(1), pp.27-45. doi:10.24052/JBRMR/V12IS01/EROTAOSMAIABAITINZen_NZ
unitec.publication.spage27en_NZ
unitec.publication.lpage45en_NZ
unitec.publication.volume12en_NZ
unitec.publication.issue1en_NZ
unitec.publication.titleJournal of Business and Retail Management Research (JBRMR)en_NZ
unitec.peerreviewedyesen_NZ
unitec.identifier.roms60660en_NZ


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