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    Empirical results of the awareness of social media and its application by academics in teaching in New Zealand

    Cant, M.C.; Nel, Pieter; Wiid, J.A.; Hebblethwaite, Denisa

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    Empirical_Results_of_the_Awareness_of_Social_Media_and_its_Application_by_Academics_in_Teaching_in_New_Zealand.pdf (294.4Kb)
    Date
    2017-10
    Citation:
    Cant, M.C., Nel, P., Wiid, J.A., & Hebblethwaite, D. (2017). Empirical Results of the Awareness of Social Media and its Application by Academics in Teaching in New Zealand. Journal of Business & Retail Management Research, 12(1), pp.27-45. doi:10.24052/JBRMR/V12IS01/EROTAOSMAIABAITINZ
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/4166
    Abstract
    Academics and students across the globe are increasingly using social media (SM) for personal interactions, social connections and educational purposes. The article reviews the awareness and use of SM in teaching by academics and whether they can utilize this platform for effective communication to engage students in learning activities. The overall objective of this research study is to identify how academics can best integrate SM into traditional teaching methods by examining both the advantages and disadvantages of this innovative medium. The research study was conducted during 2015 at a New Zealand tertiary educational institution in a business school comprising various departments. A total of 58usable responses were obtained via an E-survey using survey monkey and then analysing the responses. Suggestions are made to educators regarding a viable social digital educational environment using SM. It is concluded that academics are communicating with students in a positive way via the use of SM for educational purposes and that much scope exists to improve the use of SM for educational purposes by academics.
    Keywords:
    social media, academics, education, Facebook, Twitter, students, social networks
    ANZSRC Field of Research:
    130103 Higher Education, 130304 Educational Administration, Management and Leadership
    Copyright Holder:
    Authors
    Copyright Notice:
    This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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