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dc.contributor.authorBrown, D.
dc.contributor.authorDonaldson, B.
dc.contributor.authorParsons, A.
dc.contributor.authorMacrae, D.
dc.contributor.authorKelleher, J.
dc.contributor.authorYan, Mary
dc.contributor.authorRush, E.
dc.description.abstractThe NOTHING ELSE food label, created at the Auckland University of Technology, lists the eight or less easily recognized ingredients on the front -of -pack within a circular band. This report describes the evolution of the label into a stand-alone brand for products including nuts, dried fruit, biscuits and water sold in four cafes at the university. In partnership with an established food manufacturer a NOTHING ELSE healthier snack bar was developed and sold through the university fitness centres with sales being tracked electronically by time, day and quantity. Consumers/purchasers of this NOTHING ELSE bar were asked why they bought the bar and when they would eat it as well as if they would buy the bar again and why/why not. Two thirds of the 43 respondents said that they would buy the bar again. Three key reasons for repurchase were identified: taste (n = 12), “healthy” (n = 11) and “natural ingredients” (n = 10). Positive comments about the ingredients included: no additives or preservative, the low/no added sugar, and the presence of fibre demonstrating that this unique brand concept was meeting a consumer need for transparent product information. The next steps are commercial production of the snack bar and market expansion within the university.en_NZ
dc.publisherScientific Research Publishing (SCIRP)en_NZ
dc.rightsCopyright © 2015 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY).
dc.subjectNew Zealand snack barsen_NZ
dc.subjectconsumer-driven product developmenten_NZ
dc.subjectfood labellingen_NZ
dc.subjectbrand transparencyen_NZ
dc.subjectbrand perceptionen_NZ
dc.subjecthealthier snackingen_NZ
dc.subjectNothing Else (prototype healthy snack bar)en_NZ
dc.subjectsensory propertiesen_NZ
dc.titleThe Nothing Else brand: a case studyen_NZ
dc.typeJournal Articleen_NZ
dc.subject.marsden150501 Consumer-Oriented Product or Service Developmenten_NZ
dc.identifier.bibliographicCitationBrown, D., Donaldson, B., Parsons, A., Macrae, D., Kelleher, J., Yan, M., & Rush, E. (2015). The Nothing Else brand: a case study. Food an dNutrition Sciences, 6(3), pp.332-338. doi:10.4236/fns.2015.63033en_NZ
unitec.publication.titleFood and Nutrition Sciencesen_NZ
unitec.publication.placeWuha, Hubei, Chinaen_NZ

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