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dc.contributor.authorDu Plessis, Andries
dc.contributor.authorYoung, Curtis
dc.contributor.authorNel, Pieter
dc.date.accessioned2016-05-16T21:01:00Z
dc.date.available2016-05-16T21:01:00Z
dc.date.issued2015-12
dc.identifier.urihttps://hdl.handle.net/10652/3380
dc.description.abstractCAA is New Zealand’s largest private tertiary education provider for the hairdressing, makeup and beauty therapy industries. CAA was used as a case study to assess the viability of eLearning innovation, using a phenomenological approach, to increase student engagement, retention and success in a work based training academy. The hypothesis was that the use of blended learning and digital literacy tools via eLearning management system would boost student engagement and improve CAA’s business goals of student retention, engagement and success. The empirical research included conducting three focus groups and 12 in-depth interviews with key stake holders. The results confirmed the hypothesis to boost student engagement to improve student retention at CAA.en_NZ
dc.language.isoenen_NZ
dc.publisherAustralian and New Zealand Academy of Management (ANZAM)en_NZ
dc.subjectCut Above Academy (Auckland)en_NZ
dc.subjectAuckland, New Zealanden_NZ
dc.subjecthairdressing studentsen_NZ
dc.subjectbeauticiansen_NZ
dc.subjectelearningen_NZ
dc.subjecteducational technologyen_NZ
dc.subjectvocational learningen_NZ
dc.subjectdigital literacyen_NZ
dc.subjectstudent engagementen_NZ
dc.subjectblended learningen_NZ
dc.titleUsing eLearning, blended learning and digital literacy to improve student engagement and retentionen_NZ
dc.typeConference Contribution - Paper in Published Proceedingsen_NZ
dc.rights.holderAustralian and New Zealand Academy of Management (ANZAM)en_NZ
dc.subject.marsden130108 Technical, Further and Workplace Educationen_NZ
dc.subject.marsden130306 Educational Technology and Computingen_NZ
dc.identifier.bibliographicCitationDu Plessis, A. J., Young, C., & Nel, P. S. (2015, December). Using eLearning, blended learning and digital literacy to improve student engagement and retention. ANZAM (Ed.), 29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015 (pp. 34-45).en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.publication.spage34en_NZ
unitec.publication.lpage45en_NZ
unitec.publication.title29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015en_NZ
unitec.conference.title29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015en_NZ
unitec.conference.orgUniversity of Otagoen_NZ
unitec.conference.orgAustralian and New Zealand Academy of Management (ANZAM)en_NZ
unitec.conference.locationMillennium Hotel, Queenstown, New Zealanden_NZ
unitec.conference.sdate2015-12-02
unitec.conference.edate2015-12-04
unitec.peerreviewedyesen_NZ
unitec.identifier.roms58416en_NZ
unitec.identifier.roms58866


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