Du Plessis, A., Indavong, S. & Marriott, J. (2015, December). SME brand management: A lack of business skills, financial support and human resources. Paper presented at World Business, Finance & Management Conference, Rendezvous Grand Hotel, Auckland.
Lao PDR, branding, small and medium-sized enterprises (SMEs), small businesses, marketing
ANZSRC Field of Research:
150503 Marketing Management (incl. Strategy and Customer Relations)
This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.