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    Fix our future. We have the tools. Let's use them. Survey Report. [Generation Zero Survey Report. Auckland: Unitec, Department of Communication Studies].

    Dodson, Giles; Papoutsaki, Evangelia; Fallas, Kristo; Greenbrook-Held, Jeremy; Serpes, Kirk

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    Generation_Zero_youth_activism_and_clima.pdf (1020.Kb)
    Date
    2015-06
    Citation:
    Dodson, G., & Papoutsaki, E. , Fallas, K., Greenbrook-Held, J. & Serpes, K. (2015). Fix our future. We have the tools. Let's use them. Survey Report. [Generation Zero Survey Report. Auckland: Unitec, Department of Communication Studies].
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/3296
    Abstract
    Objective This paper presents findings from a 2014 membership survey of Generation Zero, a youth-led climate change activist organization, in existence since 2010. The survey was conducted as part of the Generation Zero: online activism in NZ research project. Findings The research finds that Generation Zero’s membership is very significantly homogenous, across several demographic indicators, such as geographic location, age, socio-economic class and political preference. As expected, the data shows the Generation Zero membership is politically engaged and highly supportive of pro-climate policies and rhetoric. Recommendations If Generation Zero seeks wider engagement and participation beyond a highly engaged, homogenous and activist core, to deepen public engagement with issues of climate politics and communication, and to achieve change in these areas, broadening the appeal of the organisation to diverse membership may be required. The analysis of the findings offers some preliminary insights in this regard. Multivariate regression analysis indicates several opportunities for Generation Zero to shape its campaigns and communication towards a more diverse membership, primarily among supporters of centrist political parties.
    Keywords:
    Generation Zero (New Zealand), climate change, climate politics, activists, membership, New Zealand, online activism
    ANZSRC Field of Research:
    160605 Environmental Politics
    Copyright Holder:
    Authors
    Available Online at:
    http://www.generationzero.org/
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    © Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142