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dc.contributor.authorWilliams, Jocelyn
dc.contributor.authorBhat, Ravi
dc.contributor.authorBridgman, Geoff
dc.contributor.authorDonaghey, Sara
dc.contributor.authorSaifoloi, Malama
dc.contributor.authorWilliams, Marcus
dc.contributor.authorWoodruffe, Paul
dc.date.accessioned2015-07-29T00:25:14Z
dc.date.available2015-07-29T00:25:14Z
dc.date.issued2014
dc.identifier.urihttps://hdl.handle.net/10652/2948
dc.description.abstractBeginning with the question “How can the process of developing, producing and disseminating community stories, interests and issues via broadcast and social sharing of digital content be used to engage and mobilise community interests in shared endeavours that will help drive social cohesion?” - research staff, production staff, students and community groups in a tertiary education institute’s urban environs are working together during 2014 to create a series of programmes for broadcast on Face TV. We are interested to assess how, in the process of creating content for wider audiences, a strategic approach to the dissemination of this content may facilitate better communication across community stakeholders and beyond. Influenced by the view that “a strong storytelling network is essential to creating effective reach, outreach, and mobilisation of residents, community organisations and...media” (Annenberg School for Communication USC, 2013), as well as research on the uses and limitations of digital storytelling for empowerment of marginalised voices in community-based projects (Podkalicka and Campbell, 2010, Spurgeon et al., 2009), this paper explains the rationale for a multi-layered, complex methodology, the methods being used and the longer-term vision of outcomes for this type of collaboration involving a variety of shareable as well as “broadcast-able” digital content as tools in community communication strategy.en_NZ
dc.language.isoenen_NZ
dc.publisherAustralian and New Zealand Communication Associationen_NZ
dc.subjectfilmed storiesen_NZ
dc.subjecttelevision productionen_NZ
dc.subjectdigital content creationen_NZ
dc.subjectcommunity projectsen_NZ
dc.subjectcollaborative researchen_NZ
dc.titleLinking the spaces between : an interdisciplinary media content production project for community engagementen_NZ
dc.typeConference Contribution - Paper in Published Proceedingsen_NZ
dc.rights.holderAustralian and New Zealand Communication Associationen_NZ
dc.subject.marsden130201 Creative Arts, Media and Communication Curriculum and Pedagogyen_NZ
dc.identifier.bibliographicCitationWilliams, J.E., Bhat, R., Bridgman, G., Donaghey, S., Saifoloi, M., Williams, M., and Woodruffe, P. (2014). Linking the spaces between : an interdisciplinary media content production project for community engagement. Australian and New Zealand Communication Association Annual Conference: The digital and the social: communication for inclusion and exchange(Ed.), Advanced Manufacturing and Design Centre, Swinburne University, Melbourne, 9-11 July (pp.1 - 13).en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.publication.spage1en_NZ
unitec.publication.lpage13en_NZ
unitec.publication.titleAustralian and New Zealand Communication Association Annual Conference: The digital and the social: communication for inclusion and exchangeen_NZ
unitec.conference.titleAustralian and New Zealand Communication Association Annual Conference: The digital and the social: communication for inclusion and exchangeen_NZ
unitec.conference.orgAustralian and New Zealand Communication Associationen_NZ
unitec.conference.locationAdvanced Manufacturing and Design Centre, Swinburne University, Melbourneen_NZ
unitec.conference.sdate2014-07-09
unitec.conference.edate2014-07-11
unitec.peerreviewedyesen_NZ
unitec.identifier.roms57228en_NZ
unitec.identifier.roms57325
unitec.identifier.roms57171
unitec.identifier.roms57399
unitec.identifier.roms57444
unitec.identifier.roms57432


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