• Login
    View Item 
    •   Research Bank Home
    • Study Areas
    • Communication Studies
    • Communication Studies Conference Papers
    • View Item
    •   Research Bank Home
    • Study Areas
    • Communication Studies
    • Communication Studies Conference Papers
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Linking the spaces between : an interdisciplinary media content production project for community engagement

    Williams, Jocelyn; Bhat, Ravi; Bridgman, Geoff; Donaghey, Sara; Saifoloi, Malama; Williams, Marcus; Woodruffe, Paul

    Thumbnail
    Share
    View fulltext online
    0301JWAL with author details.pdf (228.7Kb)
    Date
    2014
    Citation:
    Williams, J.E., Bhat, R., Bridgman, G., Donaghey, S., Saifoloi, M., Williams, M., and Woodruffe, P. (2014). Linking the spaces between : an interdisciplinary media content production project for community engagement. Australian and New Zealand Communication Association Annual Conference: The digital and the social: communication for inclusion and exchange(Ed.), Advanced Manufacturing and Design Centre, Swinburne University, Melbourne, 9-11 July (pp.1 - 13).
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/2948
    Abstract
    Beginning with the question “How can the process of developing, producing and disseminating community stories, interests and issues via broadcast and social sharing of digital content be used to engage and mobilise community interests in shared endeavours that will help drive social cohesion?” - research staff, production staff, students and community groups in a tertiary education institute’s urban environs are working together during 2014 to create a series of programmes for broadcast on Face TV. We are interested to assess how, in the process of creating content for wider audiences, a strategic approach to the dissemination of this content may facilitate better communication across community stakeholders and beyond. Influenced by the view that “a strong storytelling network is essential to creating effective reach, outreach, and mobilisation of residents, community organisations and...media” (Annenberg School for Communication USC, 2013), as well as research on the uses and limitations of digital storytelling for empowerment of marginalised voices in community-based projects (Podkalicka and Campbell, 2010, Spurgeon et al., 2009), this paper explains the rationale for a multi-layered, complex methodology, the methods being used and the longer-term vision of outcomes for this type of collaboration involving a variety of shareable as well as “broadcast-able” digital content as tools in community communication strategy.
    Keywords:
    filmed stories, television production, digital content creation, community projects, collaborative research
    ANZSRC Field of Research:
    130201 Creative Arts, Media and Communication Curriculum and Pedagogy
    Copyright Holder:
    Australian and New Zealand Communication Association
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
    Metadata
    Show detailed record
    This item appears in
    • Communication Studies Conference Papers [74]

    Library home
    Send Feedback
    Research publications
    Unitec
    Moodle
    © Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142
     

     

    Usage

    Downloads, last 12 months
    10
     
     

    Usage Statistics

    For this itemFor the Research Bank

    Share

    About

    About Research BankResearch at UnitecContact us

    Help for authors  

    How to add researchOpen Access GuideVersions Toolkit

    Register for updates  

    LoginRegister

    Browse Research Bank  

    EverywhereAcademic study areasAuthorDateSubjectTitleType of researchSupervisorThis CollectionAuthorDateSubjectTitleType of researchSupervisor

    Library home
    Send Feedback
    Research publications
    Unitec
    Moodle
    © Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142