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    Communicating social change : politics and immigrants

    Cruickshank, Prue

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    3 Essay 1 Communicating-Social-Change_Politics-and-Immigrants-by-P.-Cruickshank.pdf (107.7Kb)
    Date
    2014-12-22
    Link to ePress publication:
    http://www.unitec.ac.nz/epress/index.php/communication-issues-in-aotearoa-new-zealand-2/
    Citation:
    Cruickshank, P. (2014) Communicating social change: Politics and immigrants. In G. Dodson, & E. Papoutsaki (Eds.), Communication issues in Aotearoa New Zealand: a collection of research essays (pp 5-16). ePress Unitec. ISBN 9781927214152. [NOTE: to access individual papers, click on Author - title entries in the table of contents]. Retrieved from http://www.unitec.ac.nz/epress
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/2757
    Abstract
    Immigration is a complex, dynamic global phenomenon which impacts irrevocably on both immigrants and the receiving society. Immigration policies, reflecting governments’ political and economic intentions, significantly influence successful immigration and settlement. Immigrants’ success in meeting governments’ and their own expectations are influenced by the political, economic, regulatory and social conditions of the host society they enter. Developing communication strategies to prepare a population for a change in immigration policies would be advantageous for social cohesion. However, the introduction of radical economic change intended to restructure business and society at the same time was not conducive to smooth, social immigrant integration. This paper explores the communication dimensions of an immigration policy set within the context of national political and economic restructuring. It does this by tracing the process and impact of the introduction of neo-liberal policies on New Zealand society without prior political debate. The economic and social consequences of neo-liberal reforms affected the reception and opportunities encountered by newly arrived business immigrants. To contextualise the discussion, the effects of neo-liberal policies on the New Zealand economy and society, including its immigrant communities, are traced from their inception in the 1980s through the 1990s. Introducing an economic and political change process which enables people to connect and participate, requires leaders who can articulate a vision to persuade people it is in their best interests to incorporate the change (Shockly-Zalabak, 2009). An opportunity for political debate on the impending neo-liberal changes arose during the 1994 New Zealand election campaign but was deliberately ignored (Jesson, 1999). An unexplained change in the social contract potentially creates a sense of betrayal and unfocused anger (D’Aprix, 1996). Subsequently, as the neo-liberal structural reforms were introduced, communities reacted in confusion, anger and scepticism.
    Keywords:
    immigration policy, government policy, neoliberalism, 1980s
    ANZSRC Field of Research:
    2001 Communication and Media Studies, 160303 Migration
    Copyright Holder:
    Unitec ePress
    Copyright Notice:
    Communication Issues in Aotearoa New Zealand: A Collection of Research Essays, Edited by Giles Dodson & Evangelia Papoutsaki, is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
    Available Online at:
    unitec.ac.nz/epress
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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