Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach

Noronha, Sandra

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Date
2013
Link to ePress publication:
http://www.unitec.ac.nz/epress/index.php/climate-change-and-generation-zero/
Citation:
Noronha, S. (2013). Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach (Unitec ePress occasional and discussion paper series ; 2013/1). Auckland, New Zealand. Unitec ePress. ISBN 9781927214039
Permanent link to Research Bank record:
https://hdl.handle.net/10652/2690
Abstract
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility
Keywords:
climate change, 50/50 campaign, generation zero, social change, communication
ANZSRC Field of Research:
200101 Communication Studies, 040104 Climate Change Processes
Copyright Holder:
The Authors
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© 2012. Copyright for this publication remains with the authors. All rights reserved. No part of this publication may be reproduced in any form or by any means without written permission of the research team.
Available Online at:
http://www.unitec.ac.nz/epress/index.php/climate-change-and-generation-zero/
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