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    Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach

    Noronha, Sandra

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    Climate-Change-Final NRONHA.pdf (669.7Kb)
    Date
    2013
    Link to ePress publication:
    http://www.unitec.ac.nz/epress/index.php/climate-change-and-generation-zero/
    Citation:
    Noronha, S. (2013). Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach (Unitec ePress occasional and discussion paper series ; 2013/1). Unitec ePress. ISBN 9781927214039
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/2690
    Abstract
    Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility
    Keywords:
    climate change, 50/50 campaign, generation zero, social change, communication
    ANZSRC Field of Research:
    200101 Communication Studies, 040104 Climate Change Processes
    Copyright Holder:
    The Authors
    Copyright Notice:
    © 2012. Copyright for this publication remains with the authors. All rights reserved. No part of this publication may be reproduced in any form or by any means without written permission of the research team.
    Available Online at:
    http://www.unitec.ac.nz/epress/index.php/climate-change-and-generation-zero/
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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