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    Benefits of using data warehousing and data mining tools

    Ram, Shiu

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    Shiu Ram_UpdatedAfterExaminersReportFinalVersion.pdf (1.304Mb)
    Date
    2013
    Citation:
    Ram, S. (2013). Benefits of using data warehousing and data mining tools. An unpublished dissertation for the fulfilment of partial requirements of Master of Computing degree, Unitec Institute of Technology, New Zealand.
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/2206
    Abstract
    RESEARCH QUESTION: What benefits are organisations deriving from using data warehousing and data mining tools? This research was an attempt to find out the benefits that a sample of organisations are deriving by using data warehousing and data mining tools(software). Participants from eight organisations were interviewed to gather data that were analysed to find out the benefits that are being currently derived and those that could be derived in the future. Analyses of the gathered data indicated that most organisations are able to use the information from their data warehouses for marketing, decision making, financial planning, discovering trends, and product development. Some of the organisations could use the information for the purposes of fraud detection, loss prevention and knowing who their customers are. Benefits that the organisations would like derive by using data warehousing and data mining tools include: a single version of truth, greater insights into customer benefits, keep abreast of new developments, empower frontline staff by providing them with self-service tools which would enable them to analyse data and make decisions.
    Keywords:
    data warehouses, data mining, information resources management, management information systems
    ANZSRC Field of Research:
    080109 Pattern Recognition and Data Mining
    Degree:
    Master of Computing
    Supervisors:
    Manford, Chris; Dacey, Simon
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    © Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142