Recruiting and retaining learners in workplace literacy programs in New Zealand

Benseman, John

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Date
2013
Citation:
Benseman, J. (2013). Recruiting and retaining learners in workplace literacy programs in New Zealand. Australian Journal of Adult Learning, 53 (1), 8-25.
Permanent link to Research Bank record:
https://hdl.handle.net/10652/2105
Abstract
Successful workplace literacy and numeracy programs are dependent on effective strategies to recruit and then retain course participants. This article reports on the recruitment strategies used in a large workplace literacy and numeracy project involving 535 workers in 18 courses. It provides an analysis of the strategies used, their rates of success in the companies, the overall retention rates and identifies effective ways to implement these strategies.
Keywords:
workplace programmes, literacy, retention, recruitment, workplace numeracy, workplace literacy
ANZSRC Field of Research:
130108 Technical, Further and Workplace Education
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