• Questions of commercial ownership in sport governance : the Super Rugby journey 

      Meiklejohn, Trevor; Ferkins, Dr Lesley; Bruffy, Katherine; Karg, A.; Rowe, K.; Shilbury, D. (2014-11)
      Establishing governance structures for Super Rugby in NZ • How to position its involvement in the newly established Super Rugby competition given its allocation of five teams (franchises). • Establishing governance ...
    • Social media strategies : engaging with rugby union consumers 

      Scott, Olan; Pegoraro, Ann; Beaton, Anthony; Watkins, Jerry; Bruffy, Katherine; Naylor, Michael (2015-11)
      The rise and popularity of the Internet and social media has drastically changed the ways in which sport organisations communicate with their key stakeholders (Pedersen, Miloch, & Laucella, 2007). In terms of social media ...
    • Sport governance design : exploring ownership changes in rugby union 

      Ferkins, Dr Lesley; Cameron, Mark; Karg, Adam; Shilbury, David; Rowe, , Katie; Meiklejohn, Trevor; Bruffy, Katherine (2015-09)
      Focus: Ownership changes in the context of governance design 1st Set the scene – different ownership models 2nd Story of Rugby Union’s journey 3rd Where we have got to with the research project and where we want ...