• SME brand management : a lack of business skills, financial support and human resources 

      Du Plessis, Andries; Indavong, Somchay; Marriott, Jeff (World Business, Finance and Management Conference (WBFAMC), 2015-12)
      Brand management is a means to building a strong brand and enhancing business performance. This research project aimed to investigate how brand management is exercised in SMEs in Laos especially in the handicrafts sector ...