Browsing Management and Marketing by Subject "radio"
Now showing items 1-1 of 1
“Got any piggy sound effects? Always amusing. Oink moo quak”: Exploring consumer interactivity in response to campaigns coupling ubiquitous media (Department of Management, College of Business and Economics, University of Canterbury, 2010-01-01)Consumers use mobile phones to interact with media related content. We explore their interactive response with radio content using the LOOP model that defines interactivity as: synchronicity, two-way dialogue, contingency, ...