• Branding, ingredients and nutrition information: consumer liking of a healthier snack 

      Yan, Mary; Brown, D.; Parsons, A.; Whalley, Gillian; Hamid, N.; Kantono, K.; Donaldson, B.; Rush, E. (Canadian Center of Science and Education, 2015-08-19)
      Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition ...
    • The Nothing Else brand: a case study 

      Brown, D.; Donaldson, B.; Parsons, A.; Macrae, D.; Kelleher, J.; Yan, Mary; Rush, E. (Scientific Research Publishing (SCIRP), 2015-03-11)
      The NOTHING ELSE food label, created at the Auckland University of Technology, lists the eight or less easily recognized ingredients on the front -of -pack within a circular band. This report describes the ...