• The Nothing Else brand: a case study 

      Brown, D.; Donaldson, B.; Parsons, A.; Macrae, D.; Kelleher, J.; Yan, Mary; Rush, E. (Scientific Research Publishing (SCIRP), 2015-03-11)
      The NOTHING ELSE food label, created at the Auckland University of Technology, lists the eight or less easily recognized ingredients on the front -of -pack within a circular band. This report describes the ...