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    The impact of mobile devices on SMEs in Auckland, New Zealand

    Huang, Haiteng

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    Date
    2008
    Citation:
    Huang, H. (2008). The impact of mobile devices on SMEs in Auckland, New Zealand. Unpublished thesis submitted in partial fulfillment of the degree of Master of Computing, Unitec New Zealand, New Zealand.
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/1287
    Abstract
    Business is selling goods and services to customers (Thefreedictionary, 2008). Wholesale Small and Medium Enterprises (SMEs) are doing business and having the latest information is very important for their business. The ones that have the latest information will get the latest products and will increase their market share. Mobile devices provide data transfer ability and allow immediate access anywhere and anytime. Mobile devices are becoming important for communication in their business. This research investigated the impact of mobile devices on SMEs in Auckland, New Zealand (NZ). Data was gathered by interview. Fifteen SMEs were invited to interview. Thirteen participants in eight SMEs agreed to be interviewees. The findings of the interviews pointed out that most SMEs were using mobile devices for communication and most SMEs were using Bluetooth for data transfer. This study may help SMEs to appreciate the role of mobile devices as important communication tools in their business. The study findings may be useful for manufacturers and application developers to target mobile devices especially for SMEs market.
    Keywords:
    mobile devices, small and medium-sized enterprises (SMEs)
    ANZSRC Field of Research:
    Information, Computing and Communication Sciences (280000)
    Degree:
    Master of Computing (School of Computing and Information Technology)
    Supervisors:
    Sathu, Hira
    Copyright Holder:
    Haiteng Huang
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    © Unitec Institute of Technology, Private Bag 92025, Victoria Street West, Auckland 1142