Browsing by Supervisor "47149"
Now showing items 1-5 of 5
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Crisis Communication in theory and practice: Analysis of cultural influence, strategy applicability, and stakeholder relevance in Australia and New Zealand
(2010)This research project explores crisis communication in theory and practice in Australia and New Zealand with specific focus on cultural influence, strategy applicability, and stakeholder relevance. A mixed-method approach ... -
Defining public relations in New Zealand through its history and practice
(2006)This project sets out to examine how public relations is conceptualised in theory and in practice in New Zealand. Further it aims to advise the profession’s future direction. An examination of the PR literature identified ... -
Lecturer’s perceptions of intercultural communicative competence and its impact on teaching performance : a case study in a New Zealand higher education institution
(2013)This research explores Intercultural Communicative Competence (ICC) with specific focus on lecturers teaching English as a second language (ESL) in a New Zealand tertiary institution. The purpose of this qualitative ... -
The role of Chinese social media in reputation management : the case of Fonterra
(2014)In this research project Fonterra was chosen as a case study in order to evaluate the effectiveness of its reputation in the Chinese market and to see Chinese social media's impact on its reputation during a time of crisis. ... -
Strategic stakeholder communication within international organisation : the case of ASEAN, Laos and the implementation of the ASEAN’s strategic plan
(2014)It is very important that stakeholders of an organisation should understand the vision, policies and strategic plan of the organisation that they are working for, or are involved with, in order for the strategic plan to ...
