Segmentation of a professional sport team's social media community
Bruffy, Katherine; Scott, O.; Naylor, M.; Beaton, A.
Citation:Bruffy, K., Scott, O., Naylor, M., and Beaton, A. (2014, November). Segmentation of a professional sport team's social media community. Paper presented at the 2014 Sport Management Association of Australia and New Zealand Conference, Deakin University Melbourne, Australia..
Permanent link to Research Bank record:http://hdl.handle.net/10652/3883
Introduction: o Social media strategy development with the NZ Breakers o Social media within the sport industry is embedded within marketing practices o Social media enhances the consumer experience