Recruiting and retaining learners in workplace literacy programs in New Zealand
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Citation:Benseman, J. (2013). Recruiting and retaining learners in workplace literacy programs in New Zealand. Australian Journal of Adult Education. 53/1 : 7-25.
Permanent link to Research Bank record:http://hdl.handle.net/10652/2613
Successful workplace literacy and numeracy programs are dependent on effective strategies to recruit and then retain course participants. This article reports on the recruitment strategies used in a large workplace literacy and numeracy project involving 535 workers in 18 courses. It provides an analysis of the strategies used, their rates of success in the companies, the overall retention rates and identifies effective ways to implement these strategies