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Managerial issues in the global business environment

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dc.contributor.author Gunaratne, Asoka
dc.date.accessioned 2012-09-30T23:33:20Z
dc.date.available 2012-09-30T23:33:20Z
dc.date.issued 2000-12
dc.identifier.isbn 0 86857 978 5
dc.identifier.uri http://hdl.handle.net/10652/1991
dc.description.abstract It is becoming passé to say business world is going global. Globalisation is wide spread and is an ongoing phenomenon. The key factors driving the globalisation process are Foreign Direct Investment, falling international trade barriers, revolutions of information technology, joint ventures and mergers and acquisitions.Even though there is a tendency to assume globalisation is confined to large companies it is not only for the big and mighty. The managerial process in companies is changing to achieve global efficiency of the assets and resources employed by meeting the new demands of this global business environment. However, one hundred percent globalisation is a myth (Kapferer, 1992b). There is no such thing as global management approach that is conceptually different to a domestic management approach in an absolute sense. This paper supports this view and seeks to discuss some of the dimensions such as knowledge element, leadership that are relevant to shaping the global management strategies, and the demands of cultural foundations on the globalisation process. It concludes with a discussion on ethical and moral issues of globalisation. en_NZ
dc.language.iso en en_NZ
dc.publisher Australian & New Zealand Marketing Academy en_NZ
dc.relation.uri http://anzmac.info/conference/2000/CDsite/papers/g/Gunarat1.PDF en_NZ
dc.subject Globalisation en_NZ
dc.subject Management en_NZ
dc.subject Leadership en_NZ
dc.subject Culture en_NZ
dc.title Managerial issues in the global business environment en_NZ
dc.type Conference Contribution - Paper in Published Proceedings en_NZ
dc.rights.holder Australian & New Zealand Marketing Academy en_NZ
dc.subject.marsden 150308 International Business en_NZ
dc.identifier.bibliographicCitation Gunaratne, K.A. (2000). Managerial issues in the global business environment. In A. O'Cass (Ed.). Proceedings of ANZMAC 2000. (pp. 437-42). Gold Coast, Australia: Australian & New Zealand Marketing Academy. Available from http://anzmac.info/conference/2000/ en_NZ
unitec.institution Unitec Institute of Technology en_NZ
unitec.publication.spage 437 en_NZ
unitec.publication.lpage 442 en_NZ
unitec.publication.title Proceedings of ANZMAC 2000 en_NZ
unitec.conference.title ANZMAC 2000: Australian & New Zealand Marketing Academy Conference "Visionary Marketing for the 21st Century: Facing the Challenge" en_NZ
unitec.conference.org Australian & New Zealand Marketing Academy en_NZ
unitec.conference.location Gold Coast, Australia en_NZ
unitec.conference.sdate 2000-11-28
unitec.conference.edate 2000-12-01
unitec.peerreviewed yes en_NZ


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