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dc.contributor.authorViswamohan, Aysha Iqbal
dc.contributor.authorHadfield, Jill
dc.contributor.authorHadfield, Charles
dc.date.accessioned2012-02-16T00:50:31Z
dc.date.available2012-02-16T00:50:31Z
dc.date.issued2010-01
dc.identifier.issn0951-0893
dc.identifier.urihttp://hdl.handle.net/10652/1770
dc.description.abstractThe article offers an overview of strategies deployed by spammers in the Dearly beloved e-mail genre, analyzes the rhetoric of spam mail and considers its implications for teaching and research particularly into English as a lingua franca. Tactics use by spammers are appeal to instincts of greed, creation of a sense of drama and urgency, and appeal to the recipient's pity and enlisting sympathy. Others are creation of rapport, reassurance, cross-cultural glitches, or universal conmanship, and incongruous and unintentionally funny juxtapositions.en_NZ
dc.language.isoenen_NZ
dc.publisherOxford University Pressen_NZ
dc.rightsThis is a pre-copy-editing, author-produced PDF of an article accepted for publication in the ELT Journal following peer review. The definitive publisher-authenticated version is available online at: http://eltj.oxfordjournals.org/content/64/1/85.full.pdf+htmlen_NZ
dc.subjectSpam mailen_NZ
dc.subjectJunk mailen_NZ
dc.subjectLinguistic featuresen_NZ
dc.subjectDiscourse strategiesen_NZ
dc.subjectRegisteren_NZ
dc.subjectCross-cultural awarenessen_NZ
dc.subjectRhetoricen_NZ
dc.title‘Dearest beloved one, I need your assistance’: The rhetoric of spam mailen_NZ
dc.typeJournal Articleen_NZ
dc.rights.holderAuthorsen_NZ
dc.identifier.doi10.1093/elt/ccp086en_NZ
dc.subject.marsden200405 Language in Culture and Society (Sociolinguistics)en_NZ
dc.identifier.bibliographicCitationViswamohan, A., Hadfield, C., & Hadfield, J. (2010). ‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail. ELT Journal 64(1), 85-94. doi: 10.1093/elt/ccp086en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.institutionIndian Institute of Technologyen_NZ
unitec.publication.spage85en_NZ
unitec.publication.lpage94en_NZ
unitec.publication.volume64en_NZ
unitec.publication.titleELT Journalen_NZ
unitec.peerreviewedyesen_NZ


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