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‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail

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Show simple record Viswamohan, Aysha Iqbal Hadfield, Jill Hadfield, Charles 2012-02-16T00:50:31Z 2012-02-16T00:50:31Z 2010-01
dc.identifier.issn 0951-0893
dc.description.abstract The article offers an overview of strategies deployed by spammers in the Dearly beloved e-mail genre, analyzes the rhetoric of spam mail and considers its implications for teaching and research particularly into English as a lingua franca. Tactics use by spammers are appeal to instincts of greed, creation of a sense of drama and urgency, and appeal to the recipient's pity and enlisting sympathy. Others are creation of rapport, reassurance, cross-cultural glitches, or universal conmanship, and incongruous and unintentionally funny juxtapositions. en_NZ
dc.language.iso en en_NZ
dc.publisher Oxford University Press en_NZ
dc.rights This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the ELT Journal following peer review. The definitive publisher-authenticated version is available online at: en_NZ
dc.subject Spam mail en_NZ
dc.subject Junk mail en_NZ
dc.subject Linguistic features en_NZ
dc.subject Discourse strategies en_NZ
dc.subject Register en_NZ
dc.subject Cross-cultural awareness en_NZ
dc.subject Rhetoric en_NZ
dc.title ‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail en_NZ
dc.type Journal Article en_NZ
dc.rights.holder Authors en_NZ
dc.identifier.doi 10.1093/elt/ccp086 en_NZ
dc.subject.marsden 200405 Language in Culture and Society (Sociolinguistics) en_NZ
dc.identifier.bibliographicCitation Viswamohan, A., Hadfield, C., & Hadfield, J. (2010). ‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail. ELT Journal 64(1), 85-94. doi: 10.1093/elt/ccp086 en_NZ
unitec.institution Unitec Institute of Technology en_NZ
unitec.institution Indian Institute of Technology en_NZ
unitec.publication.spage 85 en_NZ
unitec.publication.lpage 94 en_NZ
unitec.publication.volume 64 en_NZ
unitec.publication.title ELT Journal en_NZ
unitec.peerreviewed yes en_NZ

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