Nostalgia-related aspects of professional sport facilities: A facility audit of major league baseball and national football league strategies to evoke the past.
Meyer, Katherine; Seifried, Chad
Citation:Seifried, C., & Meyer, K (2010). Nostalgia-related aspects of professional sport facilities: A facility audit of major league baseball and national football league strategies to evoke the past. International Journal of Sport Management, Recreation & Tourism, 5, 51-76. Retrieved from http://www.ijsmart.eu
Permanent link to Research Bank record:http://hdl.handle.net/10652/1682
This paper focused on documenting how Major League Baseball (MLB) and the National Football League (NFL) utilize nostalgia through their sport facilities to showcase the past, present and even the future. This study involved the collection and examination of several facility elements through a facility audit. Data was collected on nostalgia inducing elements by using facility and renovation documents/blueprints and announcements, archived data, published websites, facility visits, and interaction/contact with front office employees. The collected information led the researchers to determine that MLB and NFL teams use specific strategies or tactics within their facilities to create or evoke nostalgia. Furthermore, there are opportunities for each organization to attract more live and remote spectators to their venue and organizational-sponsored events in order to establish or maintain membership in their fan nation through methods which center on enhancing the nostalgic experience.
Keywords:sports marketing, nostalgia, National Football League, Major League Baseball
ANZSRC Field of Research:150404 Sport and Leisure Management
Copyright Holder:International Journal of Sport Management, Recreation & Tourism
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