Citation:
Solomona, M., Davis, R., & Talakai, M. (2010). Exploring entrepreneurship in Tonga: Factors that constrain and promote entrepreneurial activity. In P. Ballantine & J. Finsterwalder (Eds.). Doing more with less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010. Christchurch: Department of Management, College of Business and Economics, University of Canterbury. Available from http://anzmac2010.org/proceedings/papers.html
In 2009, data was collected to explore entrepreneurial behaviour in the Kingdom of Tonga. 30 national experts were interviewed to understand the factors that constrain and promote entrepreneurial activity. Data collection was guided by a conceptual model that is based on the National Expert component of the Global Entrepreneurship Monitor (GEM). Our analysis of the data used grounded theory as the mode of analysis because of the lack of tested theory regarding entrepreneurship in the Pacific. The research implications and limitations are discussed.
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