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Impact of directness on the perception of trust in intercultural communication in business relationships

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dc.contributor.advisor Peel, Simon
dc.contributor.advisor Papoutsaki, Evangelia Disse, Melanie 2011-07-04T00:26:50Z 2011-07-04T00:26:50Z 2011 en_NZ
dc.description.abstract This research project examines the impact of a direct communication style on the establishment of trust in intercultural business settings. A qualitative research approach was chosen as it was the aim of this research project to capture and evaluate participants’ perceptions of directness and its impact on trustworthiness, owing to underlying cultural values and beliefs of participants. The focus group method was chosen as a stand-alone method to collect rich and in-depth data. The group effect of the focus group method was significant for this research project as cultural differences were under examination. A critical incident approach was employed, and three different scenarios were discussed in each focus group. The three focus groups were culturally specific, and findings were compared across the focus group to identify culturally specific perceptions and patterns. Cultures under examination were the German and Chinese cultures, with New Zealand as a control group. Findings disclose an unexpected preference for a direct communication style in business settings from the Chinese participants, and hence, strongly support the call for more empirical research in this area. A variety of culturally specific factors were identified to impact participants’ willingness to trust another party, and findings indicate that the elements of directness and indirectness impact participants’ perceptions of another person’s trustworthiness. en_NZ
dc.language.iso en en_NZ
dc.subject Intercultural communication en_NZ
dc.subject Business communication en_NZ
dc.subject Communication styles en_NZ
dc.subject Qualitative research en_NZ
dc.title Impact of directness on the perception of trust in intercultural communication in business relationships en_NZ
dc.type Masters Thesis en_NZ Master of International Communication en_NZ Unitec Institute of Technology en_NZ
dc.subject.marsden 200105 Organisational, Interpersonal and Intercultural Communication en_NZ
unitec.pages 210 en_NZ
dc.contributor.affiliation Unitec Institute of Technology en_NZ

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