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Browsing Management and Marketing Conference Papers by Date Published

Browsing Management and Marketing Conference Papers by Date Published

Now showing items 1-14 of 14

Organising the human resources function to harness future opportunities: survey results of 2010 forecasted for 2020

de Wet Fourie, Leon; Nel, Pieter (GBATA - 15th Annual International Conference, 2013)

Some contemporary approaches for HR practitioners are identified in this paper in order to make use of human resources (HR) functions as a source of competitive advantage to add value to organisations. A survey was executed ...
Similarities in Developing Business Relationships in Collectivist Societies of Emerging Economies in China and India

Bhat, Ravi; Zhu, Yunxia; Nel, Pieter (Proceedings of the 1st International conference on Marketing in Emerging Markets. An agenda for the next decade, 2012)

Relationship building has become increasingly important for cross-cultural management as many countries regularly do business across boarders. Current research findings in this regard have so far primarily focused on ...
Management Development Practices in New Zealand: Some Longitudinal Comparisons between 2007 and 2011

Nel, Pieter; Ruth, Dr Damian; San Diego, Jojo (11th World Congress of the International Federation of Scholarly Associations of Management, 2012)

The core research question is whether there are differences between management development (MD) activities for a sample of private sector organisations in New Zealand (NZ) on a comparative basis for 2007 and 2011 as it is ...
Attributes Associated with Customer Satisfaction in Fine Dining Restaurants and their ‘Zones of Tolerance’

Gunaratne, Asoka; Wilson, Gregory; San Diego, Jojo (Australian & New Zealand Marketing Academy Conference (ANZMAC), 2012)

This study identifies the attributes of fine dining restaurants that are associated with customers expressing satisfaction with fine dining restaurants. Data was gathered using an online questionnaire. The sampling frame ...
“Got any piggy sound effects? Always amusing. Oink moo quak”: Exploring consumer interactivity in response to campaigns coupling ubiquitous media

Davis, Robert; Tiseli, Tuna (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

Consumers use mobile phones to interact with media related content. We explore their interactive response with radio content using the LOOP model that defines interactivity as: synchronicity, two-way dialogue, contingency, ...
Exploring entrepreneurship in Tonga: Factors that constrain and promote entrepreneurial activity

Solomona, Malama; Davis, Robert; Talakai, Malia (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

In 2009, data was collected to explore entrepreneurial behaviour in the Kingdom of Tonga. 30 national experts were interviewed to understand the factors that constrain and promote entrepreneurial activity. Data collection ...
Exploring entrepreneurship in developing countries: The case of Vanuatu

Davis, Robert; Tiseli, Tuna; Solomona, Malama (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

In 2010, data was collected to explore the relationship between entrepreneurial behaviour and economic development in Vanuatu. 36 national experts were interviewed to understand the factors that constrain and promote ...
Exploring service industry culture transformation as a consequence of legislative change: The case of the Real Estate Agents Act 2008

Davis, Robert; Crotty, Mary; Hawkins, Roger (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

In 2009, data was collected to explore industry transformation as a consequence of legislative change, that is, as a consequence of the Real Estate Agents Act 2008. In this paper we explore the response of key industry ...
Recursive relationships in executive compensation

Moriarity, Shane; San Diego, Jojo (The 4th International Conference of the Asian Academy of Applied Business, 2009)

Asian businesses in the 21st century will learn from the experience of their US counterparts in promoting better governance of executive compensation in publicly traded companies. In this paper we examine the membership ...
The use of e-recruiting methods: are they in a vogue and effective? Some views

Nel, Pieter; Du Plessis, Andries; Marriott, Jeff; Mathew, Ashish (21st Australia and New Zealand Academy of Management Conference (ANZAM), 2007)

Previously a person applied for a job using the traditional method of sending a posted résumé which took days if not weeks to return with an answer. Times have changed and the era of electronic recruitment is alive and ...
How much is too much? A review of the literature concerning the management of visitors to national parks and protected areas

Simpson, Ken (Taking Tourism to the Limits: An International Interdisciplinary Conference, 2003)
Managerial issues in the global business environment

Gunaratne, Asoka (ANZMAC 2000: Australian & New Zealand Marketing Academy Conference "Visionary Marketing for the 21st Century: Facing the Challenge", 2000)

It is becoming passé to say business world is going global. Globalisation is wide spread and is an ongoing phenomenon. The key factors driving the globalisation process are Foreign Direct Investment, falling international ...
The influence of culture and product consumption purpose on advertising effectiveness

Gunaratne, Asoka (ANZMAC 2000: Australian & New Zealand Marketing Academy Conference "Visionary Marketing for the 21st Century: Facing the Challenge", 2000)

Consumers are accustomed to the value systems, beliefs and perception processes in the particular cultures in which they grow up. Thus a necessary prerequisite to develop successful global advertising campaigns is for ...
Motivating motivation

Mitchell, Helen; Thompson, Brian; Beaver, Bob (New Zealand Diploma in Business Conference, 1997)

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Browsing Management and Marketing Conference Papers by Date Published

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