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dc.contributor.advisorThompson, Peter
dc.contributor.advisorMason, Edgar
dc.contributor.authorO'Neill, Bonnie
dc.date.accessioned2010-09-04T23:04:29Z
dc.date.available2010-09-04T23:04:29Z
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/10652/1450
dc.description.abstractThe aim of this thesis is to find out the extent to which New Zealand Members of Parliament use social media applications for the cultivation of political social capital (PSC). Developed by this researcher from some of the key authors in the field of social capital, PSC describes the social action activated through a network of relationships, using strong and weak ties and the actions of bridging and bonding, for the attainment of political gain. The following investigation therefore uses this theory to understand how and/or if New Zealand Members of Parliament see social media applications as platforms that enable them to leverage their strong and weak network ties for the purpose of advancing their political endeavours, and cultivating PSC for themselves and as a consequence, their affiliated parties. 28 MPs responded to the survey and four key communication personnel were interviewed. Analysis of the data found evidence that 78.68% of NZ MPs use at least one form of social media for their political communication purposes. Facebook and blogging have shown to be the most widely used new media platforms, with responses suggesting that PSC is intended to be cultivated in the forms of, for example further youth engagement and more voter support. The implications of the results of this analysis are discussed, along with limitations of the study and directions for future inquiry.en_NZ
dc.language.isoenen_NZ
dc.subjectsocial mediaen_NZ
dc.subjectNew Zealand politiciansen_NZ
dc.subjectpolitical social capitalen_NZ
dc.titleNew Zealand politicians’ use of social media applications: A political social capital perspectiveen_NZ
dc.typeMasters Thesisen_NZ
thesis.degree.nameMaster of International Communicationen_NZ
thesis.degree.grantorUnitec Institute of Technologyen_NZ
dc.subject.marsden360101 New Zealand government and politicsen_NZ
unitec.pages124en_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ


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