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Browsing Management and Marketing by Title

Now showing items 1-20 of 60

The 21st century workplace: How personal technologies can make a difference

Simpson, Ken; Byrski, Marta (Asia Pacific Journal of Business and Management, 2010)

The concept of “workplace” has a fixed image as a bricks and mortar home for the production of goods and/or services, though this image is threatened by growth in 21st century globalisation and personal workplace technologies ...
Attitudes to New Zealand sheep meat and beef consumption amongst Muslim consumers in New Zealand: Implications for Halal exports to South-East Asia

Syed, Mohiuddin (Master of Business, 2012)

The New Zealand Halal sheep meat and beef export market industry has faced several challenges in recent decades. This thesis examines and discusses the issues in this demanding field with respect to Indonesia and Malaysia ...
A best practice for small to medium enterprises in the adventure tourism sector to effectively manage regulatory compliance in Queenstown in New Zealand

Misodi, Roy (Master of Business, 2012)

The compliance burden problems encountered by small and medium size enterprises can be grouped into; Administrative cost- for example, processing and filing compliance forms. Capital cost-investment in equipment and ...
Best practices in event management

Damm, Sven (Master of Business, 2010)

Event management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of ...
The business of export education: Expectation gaps in living conditions for Chinese students in New Zealand

Pu, Max (Master of Business, 2009)

This study has researched how to improve the service quality and living experience of international students in New Zealand through exploring five questions: 1. What are the important factors considered by Chinese students ...
The China-New Zealand Free Trade Agreement: Strategic implications for the New Zealand wine industry's market entry into China

Ma, Ruming (Master of Business, 2006)

Driven by trade liberalisation, globalisation has been regarded as a predominant feature of world economy in the past fifty years. It has increased the interdependencies amongst world market and the diffusion of new ideas, ...
Chinese and non-Chinese real estate marketing and mortgage strategies in the Auckland residential market

Xu, Feng (Master of Business, 2010)

The Auckland real estate industry is a prosperous, healthy and developed industry in New Zealand. It is also a multicultural market which is constituted by a large percentage of Chinese ethnicity. It is very important to ...
Combating child sex tourism in a new tourism destination

Sisavath, Phouthone (Master of Business, 2012)

This thesis investigated the current situation of child sex tourism (CST) at global, regional and national levels, while commercial sexual exploitation of children (CSEC) is also frequently mentioned and discussed throughout ...
Community understanding of the impact of temporary visitors on incidental destinations

Simpson, Ken; Bretherton, Phil (Community Development, 2010)

Influential changes in global economics have posed important survival and sustainability questions for small urban communities. In response, many such communities have turned to the tourism industry as a potential economic ...
Conceptualising fun in mobile commerce environments

Davis, Robert (International Journal of Mobile Communications, 2010)

Consumers use mobile commerce services to hedonically experience ‘fun’. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using ...
Delivering successful projects in the New Zealand process engineering industry

Meister, Walter (Master of Project Management, 2008)

The objective of this study was to identify the critical success factors that provide a focus to assist project managers in New Zealand deliver successful process engineering projects. Possible critical success factors ...
Do Consumers Experience a Reversal State When Encountering Mobile Commerce Services

Davis, Robert (2009)

Mobile commerce services (MCS) have become an important way in which consumers communicate and marketers have started to use MCS to interact with them. Previous research found that when consumers encounter MCS, they are ...
Do Consumers Trust Mobile Service Advertising?

Davis, Robert; Sajtos, Laszlo; Chaudhri, Ahsan Ali (Contemporary Management Research, 2011)

Mobile services have rapidly become an important way for consumers to communicate, encounter services and exchange information. Marketers are increasingly using this channel for brand related advertising communications. ...
Effective teaching strategies in the culturally diverse classroom

Hebblethwaite, Denisa (Interdisciplinary Journal Of Contemporary Research In Business, 2010)

Many tertiary institutes in New Zealand have a large percentage of students who have English as an alternative language (EAL). The international students are primarily from Asia and have a Confucian Heritage Culture (CHC) ...
The emerging role of HR practitioners: Expectations, challenges and trends

Paine, Sonja (Master of Business, 2009)

To sustain a competitive advantage organisations rely not only on technology, patents or strategic positions but also on how their workforce is managed. This emphasis on ‘people’ as a source of competitive advantage increases ...
Entrepreneurial behaviour amongst larger companies in the New Zealand retail sector - an investigation into the value of corporate entrepreneurship

Durkan, Therese (Master of Business Innovation and Entrepreneurship, 2005)

Corporate entrepreneurship is the term used to describe entrepreneurial behaviour in an established, larger organisation (Burns, 2005), and incorporates an ambitious though simple objective to gain competitive advantage ...
An examination of the congruency between New Zealand ITP practices to attract Chinese students and the criteria employed by those students to evaluate education providers

Zhang, Jun (Master of Business, 2012)

The export education industry boosts the economies of participating countries. In the current tertiary education environment the reputed institutions enjoy a strong demand for enrolment from overseas Chinese students. Even ...
Exploring entrepreneurship in developing countries: The case of Vanuatu

Davis, Robert; Tiseli, Tuna; Solomona, Malama (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

In 2010, data was collected to explore the relationship between entrepreneurial behaviour and economic development in Vanuatu. 36 national experts were interviewed to understand the factors that constrain and promote ...
Exploring entrepreneurship in Tonga: Factors that constrain and promote entrepreneurial activity

Solomona, Malama; Davis, Robert; Talakai, Malia (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

In 2009, data was collected to explore entrepreneurial behaviour in the Kingdom of Tonga. 30 national experts were interviewed to understand the factors that constrain and promote entrepreneurial activity. Data collection ...
Exploring service industry culture transformation as a consequence of legislative change: The case of the Real Estate Agents Act 2008

Davis, Robert; Crotty, Mary; Hawkins, Roger (Doing More with Less: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, 2010)

In 2009, data was collected to explore industry transformation as a consequence of legislative change, that is, as a consequence of the Real Estate Agents Act 2008. In this paper we explore the response of key industry ...

Now showing items 1-20 of 60

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